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  1. [Rezension zu:] Finke, Clara Luise (2019): Senderidentität und Alltagsästhetik
    Erschienen: 15.09.2020

    Rezension zu Finke, Clara Luise (2019): Senderidentität und Alltagsästhetik. Radiomoderationen in der Primetime. Berlin: Frank & Timme Verlag für wissenschaftliche Literatur, 358 S. ISBN 978-3-7329-0542-3. mehr

     

    Rezension zu Finke, Clara Luise (2019): Senderidentität und Alltagsästhetik. Radiomoderationen in der Primetime. Berlin: Frank & Timme Verlag für wissenschaftliche Literatur, 358 S. ISBN 978-3-7329-0542-3.

     

    Export in Literaturverwaltung   RIS-Format
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    Hinweise zum Inhalt: kostenfrei
    Quelle: GiNDok
    Sprache: Deutsch
    Medientyp: Rezension
    Format: Online
    DDC Klassifikation: Germanische Sprachen; Deutsch (430); Öffentliche Darbietungen, Film, Rundfunk (791)
    Schlagworte: Hörfunksendung; Moderation
    Lizenz:

    publikationen.ub.uni-frankfurt.de/home/index/help

    ;

    info:eu-repo/semantics/openAccess

  2. Zu ausgewählten Aspekten der Selbstdarstellung von Ärzten auf deutschen Arztbewertungsportalen
    Erschienen: 16.09.2020

    Doctors, like other professional groups, are subject to competition rules on the market. As a result, the issue of marketing in the field of medical services is becoming increasingly important. In recent years, the growing importance of doctor... mehr

     

    Doctors, like other professional groups, are subject to competition rules on the market. As a result, the issue of marketing in the field of medical services is becoming increasingly important. In recent years, the growing importance of doctor evaluation websites can be viewed from this perspective, as these websites give doctors opportunities for online self-presentation. The subject of this analysis is the profiles of doctors on one of the leading German doctor evaluation websites. The starting point for the analysis is the assumption that these websites not only contain information, but also appeal to readers, attempt to influence readers' attitudes, and consequently also contribute to the creation of a positive image of the doctor. Profiles are analyzed starting from a division into thematic blocks, with the help of which specific functions of these texts are implemented.

     

    Export in Literaturverwaltung
    Hinweise zum Inhalt: kostenfrei
    Quelle: GiNDok
    Sprache: Deutsch
    Medientyp: Wissenschaftlicher Artikel
    Format: Online
    DDC Klassifikation: Germanische Sprachen; Deutsch (430)
    Schlagworte: Selbstdarstellung; Portal <Internet>; Arzt; Bewertung
    Lizenz:

    publikationen.ub.uni-frankfurt.de/home/index/help

    ;

    info:eu-repo/semantics/openAccess

  3. Fachsprachen in der universitären Ausbildung : ein kritischer Überblick über die fachsprachliche Komponente in den Studienprogrammen für das Fach Germanistik in Polen
    Erschienen: 22.09.2020

    The current state of German studies is driving certain changes in degree programmes at Polish universities. Above all, students expect training in practical subjects. It is often noted that a change should take place in the field of German studies,... mehr

     

    The current state of German studies is driving certain changes in degree programmes at Polish universities. Above all, students expect training in practical subjects. It is often noted that a change should take place in the field of German studies, in order to improve skills in the field of technical language and specialist communication. On the one hand, this would mean turning away from classic, canonical German studies. On the other hand, it would meet the expectations of future students. In this article we provide a critical overview of the curricular requirements regarding the technical language component of degree programmes at Polish universities. Degree programmes are analyzed in terms of the occurrence and content of the technical language component, and future developments are forecasted.

     

    Export in Literaturverwaltung
    Hinweise zum Inhalt: kostenfrei
    Quelle: GiNDok
    Sprache: Deutsch
    Medientyp: Wissenschaftlicher Artikel
    Format: Online
    Schlagworte: Germanistikstudium; Polen; Fachsprache; Anforderung; Curriculum
    Lizenz:

    publikationen.ub.uni-frankfurt.de/home/index/help

    ;

    info:eu-repo/semantics/openAccess