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  1. Why it sells
    decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
    Autor*in: Danesi, Marcel
    Erschienen: 2008
    Verlag:  Rowman & Littlefield, Lanham

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names,... mehr

    Standort:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Kooperativer Bibliotheksverbund Berlin-Brandenburg (KOBV)

     

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780742555440; 0742555445; 9780742555457; 0742555453
    RVK Klassifikation: GD 8944 ; QP 624
    Schlagworte: Marketing; Reclame; Semiotiek; Advertising; Marketing; Consumer behavior; Brand name products; Signs and symbols; Marketingstrategie; Werbesprache
    Umfang: VIII, 211 S., Ill., 24 cm
    Bemerkung(en):

    Includes bibliographical references and index
  2. Why it sells
    decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
    Autor*in: Danesi, Marcel
    Erschienen: c2008
    Verlag:  Rowman & Littlefield, Lanham

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi... mehr

    Standort:
    Hochschulbibliothek Friedensau
    Signatur:
    Online-Ressource
    Fernleihe:
    keine Fernleihe
    Link zum Verbundkatalog:
    Gemeinsamer Bibliotheksverbund (GBV)

     

    Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Ebook
    Format: Online
    ISBN: 0742555445; 0742555453; 9780742555440; 9780742555457
    RVK Klassifikation: GD 8944 ; QP 624
    Schriftenreihe: The R&L Series in Mass Communication
    Schlagworte: Brand name products; Signs and symbols; Advertising; Consumer behavior; Marketing
    Umfang: Online-Ressource (viii, 211 p), ill
    Bemerkung(en):

    Includes bibliographical references and index

    Cover; Title Page; Copyright Page; Table of Contents; Preface; 1: What Is Advertising?; Defining Advertising; A Historical Sketch; Advertising and Society; Studying Advertising; 2: General Techniques and Strategies; Generic Strategies; Creating a Brand Image; Uses of Technology; Mythologization; 3: Brand Names; What's in a Name?; From Product to Brand; Inside the Name; Symbolic Brands; 4: Logos; What Is a Logo?; Visual Brands; Inside the Logo; Geometrical Logos; 5: Language-Based Techniques; General Techniques; The Tagline; The Slogan; Humor; 6: Art; Advertising and Art; Art Techniques

    RepresentationDesign; 7: The Meanings of Ads; Desires, Needs, and Emotions; Ads; Decoding Ads; Reality Ads; 8: Marketing; Marketing; The Ad Campaign; The Media-Technology Partnership; Branding; 9: Advertising and Society; Social Effects; A Glance at the Studies; Culture Jamming; So, Why Does It Sell?; Glossary; References; Further Reading; Online Resources; Index; About the Author

    Electronic reproduction; Available via World Wide Web
  3. Why it sells
    decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
    Autor*in: Danesi, Marcel
    Erschienen: 2008
    Verlag:  Rowman & Littlefield, Lanham

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names,... mehr

    Standort:
    Universitätsbibliothek Regensburg
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Bibliotheksverbund Bayern (BVB)

     

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780742555440; 0742555445; 9780742555457; 0742555453
    RVK Klassifikation: GD 8944 ; QP 624
    Schlagworte: Marketing; Reclame; Semiotiek; Advertising; Marketing; Consumer behavior; Brand name products; Signs and symbols; Marketingstrategie; Werbesprache
    Umfang: VIII, 211 S., Ill., 24 cm
    Bemerkung(en):

    Includes bibliographical references and index