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  1. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Autor*in:
    Erschienen: 2021
    Verlag:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... mehr

    Standort:
    Freie Universität Berlin, Universitätsbibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Kooperativer Bibliotheksverbund Berlin-Brandenburg (KOBV)

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Beteiligt: Sikarskie, Amanda Grace
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780367901288
    Weitere Identifier:
    9780367901288
    RVK Klassifikation: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Schriftenreihe: Routledge research in design studies
    Weitere Schlagworte: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Umfang: xv, 193 Seiten, Illustrationen
    Bemerkung(en):

    30 b/w images, 1 table and 31 halftones

    :
  2. Auszeiten
    Temporale Ökonomien des Luxus in Literatur und Kultur der Moderne
    Autor*in:
    Erschienen: 2021
    Verlag:  De Gruyter, Berlin/Boston

    Export in Literaturverwaltung   RIS-Format
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  3. Shooker 1 | Thriller
    Autor*in: Roster, Carlton
    Erschienen: 2022
    Verlag:  Herpers Verlag, Pedreguer - Alicante

    Export in Literaturverwaltung   RIS-Format
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    Quelle: DNB Sachgruppe Deutsche Sprache und Literatur
    Beteiligt: Roster, Carlton (Verfasser); Nolyn, Ashley (Erzähler)
    Sprache: Englisch
    Medientyp: Datenträger
    Format: Online
    Weitere Identifier:
    4066338518804
    Auflage/Ausgabe: ungekürzte Ausgabe
    Schriftenreihe: Shooker [ENGLISH] ; 1
    Weitere Schlagworte: (Produktform)Downloadable audio file; (BISAC Subject Heading)FIC050000; (Produktform (spezifisch))MP3 format; (BISAC Subject Heading)FIC031010; (VLB-WN)9120; murder; pantyhose; crime; brutal; killer; sniper; rifle; girls; sex; luxury; south france; Europe; criminal; (VLB-WN)9121
    Umfang: Online-Ressource
  4. Shooker 2 | Thriller
    Autor*in: Roster, Carlton
    Erschienen: 2022
    Verlag:  Herpers Verlag, Pedreguer - Alicante

    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: DNB Sachgruppe Deutsche Sprache und Literatur
    Beteiligt: Roster, Carlton (Verfasser); Nolyn, Ashley (Erzähler)
    Sprache: Englisch
    Medientyp: Datenträger
    Format: Online
    Weitere Identifier:
    4066338524096
    Auflage/Ausgabe: ungekürzte Ausgabe
    Schriftenreihe: Shooker [ENGLISH] ; 2
    Weitere Schlagworte: (Produktform)Downloadable audio file; (BISAC Subject Heading)FIC050000; (Produktform (spezifisch))MP3 format; (BISAC Subject Heading)FIC031010; (VLB-WN)9120; murder; pantyhose; crime; brutal; killer; sniper; rifle; girls; sex; luxury; south france; Europe; criminal; mafia; russian; paris; (VLB-WN)9121
    Umfang: Online-Ressource
  5. Auszeiten
    temporale Ökonomien des Luxus in Literatur und Kultur der Moderne
    Autor*in:
    Erschienen: [2022]
    Verlag:  De Gruyter, Berlin

    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Hinweise zum Inhalt
  6. Auszeiten
    Temporale Ökonomien des Luxus in Literatur und Kultur der Moderne
    Autor*in:
    Erschienen: 2021
    Verlag:  De Gruyter, Berlin/Boston

    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
  7. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Autor*in:
    Erschienen: 2021
    Verlag:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... mehr

    Standort:
    Universitätsbibliothek Dortmund
    Signatur:
    Yb 2480
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Hochschulbibliothekszentrum des Landes Nordrhein-Westfalen (hbz)

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Beteiligt: Sikarskie, Amanda Grace (Herausgeber)
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780367901288
    Weitere Identifier:
    9780367901288
    Schriftenreihe: Routledge research in design studies
    Weitere Schlagworte: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Umfang: xv, 193 Seiten, Illustrationen
    Bemerkung(en):

    30 b/w images, 1 table and 31 halftones

    :
  8. Storytelling in luxury fashion
    brands, visual cultures, and technologies
    Autor*in:
    Erschienen: 2021
    Verlag:  Routledge, Taylor & Francis Group, New York ; London

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering... mehr

    Standort:
    Hochschule für Angewandte Wissenschaften Hof - Hochschule Hof, Bibliothek
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Bibliotheksverbund Bayern (BVB)

     

    This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Beteiligt: Sikarskie, Amanda Grace
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780367901288
    Weitere Identifier:
    9780367901288
    RVK Klassifikation: LC 12000 ; LC 12005 ; LC 12330 ; LH 79066 ; LH 79067 ; QP 624 ; QR 526
    Schriftenreihe: Routledge research in design studies
    Weitere Schlagworte: America; blogs; branding; China; consumers; Dolce & Gabbana; digital humanities; economics; Fortnum & Mason; France; fashion; fashion history; fashion studies; Gucci; Hermes; House of Worth; haute couture; heritage; high-end; India; Instagram; Italy; Japan; Louboutin; luxe; luxury; marketing; narrative; price; Scotland; social media; storytelling; technology; United Kingdom; USA; websites; Youtube
    Umfang: xv, 193 Seiten, Illustrationen
    Bemerkung(en):

    30 b/w images, 1 table and 31 halftones

    :