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  1. Why it sells
    decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
    Autor*in: Danesi, Marcel
    Erschienen: 2008
    Verlag:  Rowman & Littlefield, Lanham

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names,... mehr

    Standort:
    Humboldt-Universität zu Berlin, Universitätsbibliothek, Jacob-und-Wilhelm-Grimm-Zentrum
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Kooperativer Bibliotheksverbund Berlin-Brandenburg (KOBV)

     

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780742555440; 0742555445; 9780742555457; 0742555453
    RVK Klassifikation: GD 8944 ; QP 624
    Schlagworte: Marketing; Reclame; Semiotiek; Advertising; Marketing; Consumer behavior; Brand name products; Signs and symbols; Marketingstrategie; Werbesprache
    Umfang: VIII, 211 S., Ill., 24 cm
    Bemerkung(en):

    Includes bibliographical references and index
  2. Why it sells
    decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
    Autor*in: Danesi, Marcel
    Erschienen: 2008
    Verlag:  Rowman & Littlefield, Lanham

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names,... mehr

    Standort:
    Universitätsbibliothek Regensburg
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe
    Link zum Verbundkatalog:
    Bibliotheksverbund Bayern (BVB)

     

    "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET.

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    ISBN: 9780742555440; 0742555445; 9780742555457; 0742555453
    RVK Klassifikation: GD 8944 ; QP 624
    Schlagworte: Marketing; Reclame; Semiotiek; Advertising; Marketing; Consumer behavior; Brand name products; Signs and symbols; Marketingstrategie; Werbesprache
    Umfang: VIII, 211 S., Ill., 24 cm
    Bemerkung(en):

    Includes bibliographical references and index