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Doctors, like other professional groups, are subject to competition rules on the market. As a result, the issue of marketing in the field of medical services is becoming increasingly important. In recent years, the growing importance of doctor evaluation websites can be viewed from this perspective, as these websites give doctors opportunities for online self-presentation. The subject of this analysis is the profiles of doctors on one of the leading German doctor evaluation websites. The starting point for the analysis is the assumption that these websites not only contain information, but also appeal to readers, attempt to influence readers' attitudes, and consequently also contribute to the creation of a positive image of the doctor. Profiles are analyzed starting from a division into thematic blocks, with the help of which specific functions of these texts are implemented.
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