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Neologisms represent new social norms, tendencies, controversies and attitudes. They denote new or changed concepts which are constantly being negotiated between different members of the discourse community (Wodak 2022 and Catalano/Waugh (eds.) 2020). Neologisms help to identify new communicative patterns and narratives which illustrate different strings of discourse in everyday life. In recent years, many neologisms relating to the subject of the environment and climate have been emerging around the world mainly due to dominant discussions on climate change and the movement “Fridays for Future”. In German, for example, neologisms such as Klimakleber, klimaresilient and globaler Streik and in French neologisms such as éco-anxiété, justice climatique and écocitoyen could be observed. These neologisms occur in many domains of life, for example in politics, media and also in advertising, which means that “l’importance croissante des enjeux environnementaux dans les discours politiques, médiatiques et publicitaires” (Balnat/Gérard 2022, p. 22) can be identified. However, it is not only the occurrence of environment- or climate-related topics that is increasing, but also the rising polarisation of the public debate. The polarisation within public discourse is based on the fact that there are opposing positions which are represented by new or recently relevant terms such as activistes du climat (or Klimaaktivisten) and climatosceptiques (or Klimaskeptiker) (Balnat/Gérard 2022, p. 22). Due to different identifications with one or the other side, one can also speak of an “affrontement idéologique” (Balnat/Gérard 2022, p. 23). 1 The explosive nature and the high complexity of the debate on climate and the environmental issues mean that many words are naturally unfamiliar to people. This is especially true with regard to neologisms. In addition, it is often not only the new word itself but also the signified concept that is initially unknown. When people then look up words, they often do so on the Internet. Wikipedia as a ...
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